Trip.com has had a newsworthy few months. TripGenie turned three, with AI-assisted bookings up roughly 400% year-on-year. The Trip for Everyone accessibility programme won the iF Design Award 2026. A steady stream of savings guidance - flexible fares, bundled hotels, Trip Coins, lounge access - reinforced the brand’s “value” positioning to travellers.

In today's dynamic travel landscape, three companies have established themselves as standout performers: Trip.com Group, Expedia Group, and Airbnb.